This whole journey started back in 2013 – not as a company, not as a brand, and definitely not as an online program. It started as a realization within a small group of friends.

From the outside, we all had decent lives. No dramatic rock-bottom stories. No chaos. But deep down, we felt something wasn’t right. We were functioning, but we weren’t thriving. It felt like we were living at 60 or 70 percent of our potential. We had dreams, ideas, ambitions – yet something was holding us back.

That “something” was cannabis.

In the beginning, it had been fun. The laughter, the intensity, the feeling of escape. But over time, that magic disappeared. The laughter faded. The excitement faded. What remained was habit. And slowly, that habit started pulling us down instead of lifting us up.

Sven Friedrich, the founder, was the first one to say it out loud:
“This isn’t what it used to be. We’re not the same anymore.”

He noticed that for some of us, cannabis was no longer something we controlled — it was something controlling us. The negative effects had started outweighing the positive ones. That was the turning point.

Sven convinced the group to quit together.

The first days were hard. Back then, there was almost no structured information online about cannabis withdrawal. No clear explanations about symptoms. No roadmap. No guidance on what was normal, what to expect, or how to deal with the physical and emotional rollercoaster.

So instead of meeting to smoke, we started meeting to talk.

We shared how we felt. We compared symptoms. We noticed patterns. We realized that many of the things happening to us were similar — the sleep problems, the mood swings, the anxiety, the emotional waves.

We documented everything.

After around seven weeks — and for some up to three months — we began to feel like ourselves again. Clear. Energized. Motivated. Alive. That was the moment we realized something important:

People need to know this.

A few months later, Sven created a simple PowerPoint presentation and uploaded it to YouTube. Nothing fancy. Just honest information about cannabis withdrawal and what we had experienced.

That video reached nearly half a million views.

The emails started coming in. The comments. Messages from people saying they finally understood what was happening to them. That they didn’t feel crazy anymore. That they felt hope again.

That was when this stopped being a personal journey — and became a mission.

Sven and the team built a website. We started writing detailed blog articles. We structured everything we had learned. Over time, this grew into a full online detox program in Germany — a step-by-step system that has helped thousands of people quit cannabis over the past decade.

The mission expanded.

Sven became a lecturer at a German cannabis academy. We collaborated with experts from different fields to improve the quality of the content. The Parents Guide was co-written with Verena Glas, a certified addiction therapist from Germany. Partnerships were formed. Posters of the German platform now hang in addiction counseling centers across the country.

What began as a group of friends trying to reclaim their own lives turned into one of the most recognized cannabis recovery platforms in Germany.

And now, we’re taking it international.

But this isn’t just a translation of the original program. It’s an evolution.

The English platform goes beyond detox. Yes, we teach you how to get clean — but more importantly, we guide you toward building the life you actually want.

Because quitting cannabis isn’t just about stopping a substance. It’s about identity. It’s about becoming the person you were meant to be. It’s about finally stepping into your full potential.

Inside the program, we focus on the Five Areas of Life, deep self-reflection, and two core solutions:

Learning how to handle your emotions in a healthy way.
Becoming the person who naturally lives the life you want.

We also know that relapse often happens because people don’t understand what’s happening inside their body and mind. They don’t know why they feel the way they feel. They don’t have structure.

And without structure, it becomes incredibly hard.

That’s why our program provides clear, step-by-step guidance. For every withdrawal symptom, we offer three practical strategies:

The Feel Strategy – learning to allow and process emotions
The Active Strategy – practical action-based tools
The Support Strategy – building the right environment and accountability

Some people manage to quit through pure willpower. But with structure, understanding, and the right tools, the process becomes far more manageable — and sustainable.

Our goal is simple:
We want to spare others from years of relapses, confusion, and frustration. We want you to understand what’s happening, why it’s happening, and exactly what to do next.

This is more than quitting weed.

This is about reclaiming your identity.
Rebuilding self-trust.
Unlocking the life you always knew was possible.

The story isn’t finished yet. In many ways, this is just the beginning.

And we’re proud to finally launch this English platform to support people worldwide on their journey to clarity, strength, and real freedom.